East End Whimsy – Logo + Website Launch

A planning and event planning company that strives to create whimsical and one-of-a-kind experiences, East End Whimsy needed branding that spoke into the very heart of what they do.

Blue stripes modern mood board

Their key words from their initial branding consultation were: Whimsical, Strong, Organic, Engaging, Clean/Fresh

Their primary and secondary logos incorporate elements that speak to all of their important key words and I am so pleased with how this project turned out!

East End Whimsey LogoEast End Whimsey Logo

Their site was built on Squarespace which is notorious for its clean lines, fantastic use of white space and ease of use. Their brand fit right into the platform in a way that communicates their whimsical aspirations in a clean and fresh way!

EEW-website-mock-up

Go give their site a full look HERE!

East End Whimsey styled branding

So in love with all of their design elements used throughout their site and collateral.

East End Whimsey Mock Up Branding

It was an absolute pleasure working with Michelina and Amy on their beautiful new brand and website and I’m excited to see all of their future success!

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