How to Use Clipart to Build Your Brand

Branding is an essential part of business creation and is what distinguishes you from your competitors. As you build your business and define your brand, create a visual statement to convey your message to your target audience using clipart.

Define Your Intentions and Needs

Designers develop clipart in varying mediums for illustrative purposes, and these images can leave a lasting impression on a business’s audience. But before you start the design process, you must ask yourself  a few questions:

  • What do I and my business represent? 
  • Is my brand witty or formal? 
  • What are my goals? 
  • How do I want others to perceive me and my company? 

A clear understanding of your intentions will help you move forward with the creative process and may impact the types of mediums you choose during your design process.

Once you define your brand, your next step is determining how to use clipart to create your visual brand. Is your vision to enhance your website or business cards? Will it be part of your logo? Are you going to apply your art design to marketing materials like t-shirts or decorative pillows? Determine your purpose and then pick the type of clipart you want to best represent you and your business.

Select Your Clipart Style

Hand painted watercolor clipart and floral clipart is custom-designed to create unique graphics with transparent backgrounds. These products are perfect to use in many programs and we can layer them to create personalized logos or to build creative elements like digital scrapbooks, holiday letters, stationery, invitations, or photography portfolios. 

Hand-drawn illustrations personalize content and can create an authentic touch to a design. If your vision is to produce an original piece with texture, then hand-drawn clipart is the way to go. If your goal is to tailor an image to represent your occupation, such as a photographer through custom photography clipart, it is doable. Once created, apply your clipart design project to online graphics and printables. The possibilities are endless!

Make Your Ambitions Reality

Let’s find out more about you and your needs! Connect with me at The Autumn Rabbit to schedule your free consultation and discuss how to use clipart for your business. If you decide you want to move forward, I will move you to my central project system where we continue to the next step. Together, we will collaborate and revise as many times as necessary until you LOVE your design.