A custom-built website is a portal for expressing your creativity and showcasing your talent as a professional photographer, florist, or wedding/event planner. Yet, it is also a source to drive potential clients to your business. However, it isn’t useful if you don’t get any traffic! What SEO tricks can you use to help you be seen?
When you’re building your site, one of your top goals should be having it rank on Google. In other words, when people search for keywords related to your profession, you want your business to pop up on search engines—Google, Bing, Yahoo, DuckDuckGo, etc. Why? Because you want to bring visitors to your website and then win them over as lifelong customers. Continuous growth is essential to business success!
What steps can you take to optimize your website to drive customers to your business? Consider the following SEO tricks and tips:
Showit and Squarespace are website-building platforms. However, Squarespace templates have limitations in both style parameters and special features that you cannot alter. This is problematic because creating a style that is uniquely yours becomes more challenging!
Exploring Squarespace alternatives, like Showit, is a necessary part of researching your options and deciding which one will represent your business and display your photography the best. For example,
Showit gives users almost limitless “creative control” of their websites. With Squarespace, however, you must start with a design template. But with Showit, you can install a custom design or “design a website from scratch.1
Template-based websites have a difficult time ranking on search engines without a little extra boost. But, even though Showit is a template-based platform, it is customizable. Showit works with WordPress automatically, and Google shows preferential treatment to WordPress websites.
Showit websites have built-in SEO settings, and these can help you see if your content is on point for strong SEO. However, the search engine must index your content correctly for it to display relevant results in a web search and to achieve optimal search engine positioning.
As you begin customizing your Showit website, you can improve your site’s indexing, or the way search engines see your website and include it in search results, by incorporating the following SEO tricks:
Remember, the goal is to ensure a search engine displays your website when someone searches keywords related to your business. Applying these simple SEO secrets might just take your business to the next level!
One of the most effective ways to increase traffic to your website is through content. When you create relevant content, you target your ideal clients and attract them to your website. Part of this process is starting a blog and focusing topics on helpful/useful information related to your profession.
For example, if you are florist, you might write an article about creating the perfect wedding bouquet. Include keywords specific to your location to direct residential clients to your business. Also, focus on words describing types of flowers, popular arrangements, or current wedding trends.
Add HTML text tags to your content. Specifically, include H1 headings for main headings. You will find this option when you select a text box. Pick the option to change your text tag under the “text properties” section. But remember, Showit, automatically applies a text tag based on the style you choose when you first added a text box, thus simplifying the process for you!
Showit makes optimizing your beautiful images hassle-free because they do it for you! So, don’t worry about the size of your image. Instead, focus on the steps you can take to enhance the SEO of your images.
When you preview your image, look for the options to edit an SEO Title and Description. The words you choose will become the title and alt tags for that image on your page. But, do assign a short, descriptive title to your picture, and avoid using the same title more than once.
Your picture’s SEO description carries more weight than the title, so focus on that area because it provides the Alt Text for your image, and it is important for SEO. It helps “determine the context and description of the image.” Use descriptive text but do not overuse keywords.
Not everyone is familiar with web design or SEO. At The Autumn Rabbit, I can help you build a custom website and tailor it to your needs and your business goals. I also work closely with an SEO expert that can help you with personalized SEO research, SEO-driven website copy, and personalized SEO tricks for your business! Contact us today to schedule your free consultation. We will work together to build a brand you can be proud of!
HOW TO BOOST YOUR SEO